Google have unleashed a nifty feature for content network campaigns today and I’m pretty excited. You can now track conversions, without anyone actually clicking on your adverts.
It’s called ‘View-Through Conversions’. Basically, Google will track not only when someone clicks your advert, but also when someone sees your advert. If that person visits your website in the next 30 days and performs an action you’re tracking, it counts as a view-through conversion. As far as I can tell, they don’t actually have to click on your ad at all. Klik hier voor de rest van het artikel.
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